There
was a time when financial consultant C. Stephen Guyer didn't
dare tell potential clients about his musical expertise.
The
current president and CEO of Denver-based consulting firm
Guyer Management Assistance Inc. kept his masters in conducting
from the University of Denver and bachelor's in piano performance
from Metropolitan State College of Denver tightly under
wraps.
"There
were certain things - artistic or spiritual - that you just
didn't talk about in business," said Guyer, who also
holds an M.B.A in finance from DU and a B.S. in psychology
from McPherson College in Kansas.
However,
changing times and perceptions now find Guyer, who has 26-plus
years of consulting experience, more willing to reveal that
information.
"Lately,
more and more clients see that and get very excited,"
he said. "Somehow that's very good news for them."
Guyer,
too, values his musical background as it relates to business,
because it's taught him an essential leadership skill that
he now passes on to his clients: analysis.
"There's
a mental process that you go through in preparing a [musical]
score, particularly in large works," he said. "You
may have hundreds of moving components at any given time
and you must develop the ability to look at each of those
components and make decisions about them and their relationship
to each other. Business, too, has a variety of components
in any of the disciplines."
Focus
is another byproduct of Guyer's leadership experience in
the music world, which includes a seven-year conducting
job at St. Luke's Methodist Church in Highlands Ranch, and
assistant positions at DU and Metro.
"In
performance, all manner of things can happen and you have
split seconds to respond," he said. "If you're
not plugged in to the picture enough to be able to have
that kind of flexibility, then you're in trouble."
Part
of being plugged in means responding to what Guyer calls
the "human element."
"The
real goal in music is not only to have everyone play the
correct pitches and rhythms, but to put it in a context
where they want to play well," he said.
The
conductor/consultant is currently applying these skills
to GMA, which has been up and running for about six months.
The company is in the process of signing its first customer.
Guyer,
who in the past has worked extensively with a number of
clients including Moore & Co. (now Coldwell Banker),
United Cable Television (now part of AT&T) and Jones
Intercable, expects to add another nine clients to his list
within 30 days.
Analysis,
focus and attention to people will be a dominant theme for
these new clients, as well, Guyer said, especially in light
of the difficulties all companies will face following the
Sept. 11 terrorist attacks.
"Obviously,
we're having an economic challenge right now, along with
a political one," he said. "Companies must remain
focused. This is a new condition - not an event - but a
condition for the world that has to be incorporated into
our larger thinking."
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1.
Be brutally honest with investors,vendors, creditors,
partners and others you do business with.
2.
Watch out for expensive money with back-end hooks -
loans with conversion rights or warrants can come back to
haunt you.
3.
Be aware of covenants in lending agreements with onerous
clauses like a change-of-control clause. You can easily
lose your company.
4.
Don't let panic or anxiety drive decision and
actions - company growth requires a strong, positive leadership.
A CEO cannot afford to display fear.
5.
The CEO needs to be a team leader and not indifferent
or abusive to employees - people don't produce in a hostile,
overly demanding environment.
6.
A self-focused CEO will ultimately bring his or her company
down. A company is a symphony of players, not just
one person, and success depends on its many parts working
well together.
7.
The "screw the other guy" mentality will
lead to failure as well, as it inevitably repels talent and
productivity in employees, vendors, partners and customers.
8.
A reputation of honesty and integrity in business will open
more opportunities for yourself and the company. Return
every phone call and answer every letter.
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