There
was once a small business in need of cash. The business
had a merchant banking (so it could accept credit cards)
account established with a small Oregon bank.
The
business owner decided to provide his business some working
capital by running his own credit card through the company's
merchant baking account. The amount was $4,000. The transaction
was rejected.
Why?
Because according to the merchant banker, using your personal
credit card to fund your own business is illegal by virtue
of Federal law-- 16 C.F.R. §§ 310.3 et. seq.
Is
this true? Hardly. But (and it's a big but), credit card
laundering is a crime. If you have a credit card merchant
account for your business and attempt to generate some unrestricted
working capital cash by tapping your own credit card, don't
do it.
Here
are some examples of restrictions on businesses that accept
credit cards. Merchants shall not:
-
Submit for payment any transaction representing the refinancing
of an existing obligation of the cardholder. This includes
dishonored checks and charge-backs.
-
Allow any other person or business to process transactions
through their card terminal.
-
Split tickets or process multiple tickets in an effort to
gain an authorization for the sale.
-
Give a cash refund for a previous credit card sale, but
rather shall issue credit on the same credit card.
-
Offer cash back on a credit card transaction.
-
Under any circumstances, obtain authorization for, nor process
sales on any card the Merchant itself is authorized to use.
Processing Merchant's own credit card is grounds for immediate
termination.
That's
the restriction that caused the problem for the proprietor
above. The trouble was not the attempt to use personal credit
to bolster a young business, but doing it by using a merchant
banking relationship in a way that was improper if not illegal.
Notwithstanding
abuse of merchant banking relationships, Inc. Magazine recently
reported that 50 percent of small businesses are financed
through personal credit cards. Only 6 percent obtain SBA
loans and a mere 2 percent receive funding from venture
capital firms.
While
credit cards maintain a bit of cultural mystique and magic
(generated by the eminence various precious metals), and
are extremely convenient to use, they are really nothing
more than personally guaranteed lines of credit. Any bank,
if they are inclined could issue your young business a line
of credit usually under far more favorable terms providing
it carriers a personal guarantee.
Nevertheless,
half the small businesses today use the owner's personal
credit cards to finance their growth. The primary stipulation
being that the owner doesn't obviously attempt to extract
cash from the card into the company's merchant banking account!
As
an example, a small manufacturer of furniture found themselves
in a market where demand was soaring. With no assets, they
used their credit cards for everything from equipment, raw
materials, travel expenses and daily operating costs. After
six years, the company found that its cost of capital was
an overwhelming 23 percent. But profits and volume growth
finally did outrun the credit card debt. The obligation
was paid off and today the firm has a much more stable capital
structure.
One
the other hand, the financial landscape is replete with
examples of credit card balances becoming so high that monthly
debt service (minimum payments) could not be maintained;
eventually leading to not just the collapse of the enterprise,
but the ruin of personal credit as well.
Credit
cards are easy, but expensive and financially brutal.
For
most start-ups, there few friendly financing options. But
there are ways to make things easier on yourself if you
decide to use personal credit cards.
-
Be sure to use different cards for business and personal
expenses. The credit card interest on items you charge for
your business is tax deductible, personal interest paid
is not. Mixing business and personal expenses on the same
card inevitably creates confusion and higher exsposure on
your tax returns.
-
Apply for credit cards offered by critical suppliers you
use often. Stores such as Staples, Office Depot, and Costco
may even issue a card in your business's name.
-
Pay your bills promtly with these "private" cards,
and it will help you establish a solid credit history as
a business; making it easier to graduate to a corporate
small-business card, such as those offered by Visa, American
Express, and MasterCard.
From
there it's just a small step to a truly efficient capital
stuctures and untold fame, wealth and fortune.
But
just in case, "don't leave home without it."