The
ever-critical financial backing small businesses and new
ventures rely upon to succeed can originate-despite the
ubiquitous "VC" buzz-from an amazingly wide variety
of capital-rich sources. Approximately $37 billion is on
deposit in Colorado banks today and with diligent effort,
planning and presentation; some of that venture backing
could be yours.
That's
not to ignore some of Colorado's VC-funding facts: billions
of dollars in start-up and stage-two venture capital have
been channeled into Front Range high-technology enterprises,
making Colorado fifth in the nation for venture-capital-backed
investments. And, despite the potential costs of vc funding-commissions,
fees, owner-equity and other forms of reciprocal compensation-84
percent of all Colorado venture capital goes to the high-tech
industry.
Cash
is a commodity that commands its own price. Cash is the
fertilizer that makes any new venture grow. Without the
participation of venture capital firms providing this fertilizer,
where can the new business owner turn for cash assistance
in the early stages of the company's life? The key words
here are cash now, premium, and reward.
Don't
rule out (or forget) your family and friends when searching
for investors. If you believe in your venture, and have
a good business plan, your close contacts may be an excellent
source of funding. However, be prepared to accept investments
from your friends professionally. Execute proper promissory
notes. You can find these legal forms in most office supply
stores or on any number of dozens of web sites like www.uslegalforms.com.
If
your company is a corporation, consider issuing stock under
the private placement regulations. Do remember however that
just because the investor is a relative, you are not exempt
from the SEC regulations regarding equity issuance. To get
started, first review SEC Regulation D which describes smaller
private stock offerings at (www.SEC.gov).
Another
very viable, but not often thought of source of capital
is the sub-prime lending industry. You've probably seen
the ads offering loans to people with less than perfect
credit. These loans are usually backed by collateral such
as automobiles or real estate. However, the sub-prime (also
sometimes called non-conforming) lending arena is filled
with companies who will loan money based upon non-traditional
collateral, such as horse trailers, art collections, boats,
and even livestock and farm crops.
Many
of the people in the sub-prime industry are there because
they have come to expect high returns from high risk ventures.
Developing a personal relationship with a non-conforming
lender could very well lead you to a source of start-up
capital issued in exchange for equity. Search the web for
"sub-prime finance" or "non-conforming lenders."
The results will encourage you.
Yes,
you will pay a premium interest rate (21-35 percent) and
you can expect an up-front fee (3-9 percent). However, because
the people in this industry are used to high-risk activities,
they will understand your situation far better than a federally
or state-chartered bank.
One more capital source often left untapped is contract
financing. Contract financing is frequently provided to
businesses that do not produce their own products but rather
contract out manufacturing and fulfillment to another company.
Example: You have a valid Purchase Order from XYZ Company
for 1,000 units @ $200 a unit. Your manufacturer tells you
they will need $100,000 to produce and deliver.
With
contract financing in place, the money is provided by the
investor to have the product produced, insured and delivered
to your customer. Fees tend to be higher and advances lower
than with factoring because of the greater risk to the investor.
There
are over 3,500 companies in the US that specialize in financing
contracts. Exploring this avenue requires two things: that
you have a bona-fide contract that will act as collateral,
and that you are willing to pay a premium to have the cash
now.
It
may be an added bonus that many of the companies that finance
contracts also operate in the "sub-prime" arena
and therefore possess a higher tolerance for risk. Search
for "contract financing" or "factoring"
on the web to get started.
Equally
important to know is that the same companies that provide
financing for your contract may also be willing to finance
your first customer's contract with you. This could be a
powerful sales tactic in obtaining your initial stream of
business.
In
addition to manufacturing contract financing, other types
of contracts that are routinely financed include: trade
school tuition, educational seminars, performance contracts
with "payment upon completion" terms, and computer
equipment leases. If your firm is involved with these products
or services, make sure you have a contract financing source
in place for your customers.
Turning
over unconventional, or non-vc-funding rocks can often turn
up money sources that aren't necessarily those avenues creating
the most buzz in lending circles. But then it is often those
very unconventional-thinking ventures that enjoy the greatest
success.